Who is Ephraim?

The Company

Ephraim (pronounced ‘e-from’ or ‘e-free-um’ if you’re feeling fancy) Design was founded in 2014 by owner and lead designer Collin Kruger. We get our rather unique name from the town of which we were named after: Ephraim, Wisconsin. The town of Ephraim is located along the shores of Green Bay in the quant vacation destination of Door County, Wisconsin. Ephraim is known for its scenic coast line, towering bluffs, white clad buildings and the twin church steeples that can be seen from across the bay. The town itself gets its name from the biblical character Ephraim, meaning “doubly fruitful/blessed” in Hebrew. In other words, our name is two fold: “doubly fruitful” and named after a favorite town.
Ephraim Design was initially started as a side hustle in college by Collin but soon became much more demanding and became a full time job. Today, Ephraim Design is a full service digital design agency or Creative Sidekick as we like to say, serving businesses large and small all over the midwest. We pride ourselves in being small but doing the work of a much larger company. We hope to continue our success long into the future, and would love to have you along for the ride.

Fun fact

Our first logo back in 2014. True story: the domain for ephraim design wasn’t available for the first year so we went by ephraim ‘designery’ til 2015

The Team

Collin Kruger

Owner & Lead Designer

My love for all things design started back in high school when I was forced to create a poster for an upcoming dance. “Collin you know Photoshop kinda right?” was the question. “No” was the answer. As funny as this sounds, having to learn design for a school dance is truly what gave me my start or at least my first opportunity. After years of doing graphic design I was approached by my then boss, “Collin you know Web Design kinda right?”. Again the answer was “No” but I knew that this was my next springboard so I spent the next semester learning web design as well. Now having experience in both graphic design and web design I work for myself with my company, Ephraim Design. I thoroughly enjoy what I do and the people I work with and look forward to a continued relationship with our clients and the local community.

Personal Life

I’m originally from Racine, Wisconsin but moved to Sister Bay when my family opened their Ephraim store Reclaimed in 2017. Having vacationed in Door County my whole life the move felt like more of a permanent vacation rather than a life changing event. Having come from a more populated area to a vacation town has given me a unique perspective on the businesses of Door County and how they can balance the hectic-ness of summer and the relaxation of our surroundings. 
In the beginning of 2021 I started my second venture, Bay & Lake. After teaching small wood sign classes in the Reclaimed Workshop I realized one of my other passions was working with wood. At it’s core it’s just the “Maker” in me wanting to create things. Now i’ve found that working both physically with wood and digitally with websites gives me a good balance. If you drive down any given street in Door County and see small wooden family signs theres a good chance that a few of them came from the Bay & Lake Workshop

Aleah Kidd

Social Media partner

A creative at heart, I most enjoy telling brand stories in effective and impactful ways using engaging visuals and targeted copywriting. My 7+ years within the advertising agency world exposed me to brand planning, market research and creative development, and provided experience planning and executing digital marketing campaigns at a national level. Most recently, I focused my time enhancing my writing, graphic design, photography and editing skills as the Lifestyle Editor at the Peninsula Pulse newspaper. In November 2020, after having my daughter, I made the change to an independent contractor with a focus on social media consulting.

Social media brand Consultation

Whether you are brand new to the world of social media or you’ve been posting consistently for years, an initial strategy consult is where we kick things off. This process includes a discovery discussion to determine your brand challenges, strengths and goals; a deep dive into your industry – what works, what doesn’t and what’s trending; and sets up an annual strategy with content and campaign recommendations.

ongoing social media management

After an initial consultation,  it’s time to put the wheels in motion! If you don’t have the bandwidth or a dedicated staff member to execute social management, I offer three levels of monthly content planning, creation and execution.

a la carte services

As a strategy client you also have access to additional service offerings that can be combined for a custom package:

  • MailChimp Management / Email Building
  • Influencer Partnering
  • Promotional Campaigns
  • Social Ad Management
  • Monthly/Quarterly/Annual Reporting
  • Creative Services

& Skills

  • Bachelor or Arts in Communications from University of Wisconsin-Madison
  • 7+ Years experience working with national brands from the advertising agency side
  • 5+ Years as a lead Social Strategist
  • Full-time resident of Door County since 2018 – I’m eager to meet and work with other local business owners!
  • Trained in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Procreate
  • Skilled in WordPress, SquareSpace, MailChimp, Google Analytics
  • Experience collaborating with nationally recognized bloggers and regional influencers
  • History of managing digital marketing budgets from a few hundred a month to upwards of $100k